Identity
A symbol of urban excellence
An identity manual has been developed to enable the residents and businesses of the New Town Centre to participate in the growing brand of this unique area.
The clean, fresh lines and crisp blue and green of the logo reflect the location of the Umhlanga Ridge New Town Centre - high on a ridge overlooking the Indian Ocean, surrounded by canefields and an unsurpassable lifestyle. The design is both classic and contemporary, in keeping with the architectural discipline of the New Town Centre.
The identity manual is available as a free download for use by developers, architects, business owners and marketers to associate your building, business and brand with that of this unique development.
